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Public Relations Strategist

1 week ago

Bengaluru, Karnataka, India Baypure Lifestyle Ltd Full time

Job Overview

We are seeking an experienced PR professional to manage and enhance the public image and brand reputation of Baypure Lifestyle Ltd. In this role, you will oversee public relations strategies, media outreach, and influencer partnerships that effectively communicate our brand values and product benefits.

Key Responsibilities

  • Develop and implement PR strategies to increase brand awareness, enhance reputation, and support brand campaigns and product launches
  • Oversight of public relations campaigns, including media outreach, influencer partnerships, and events
  • Ensure alignment of PR activities with the overall brand and marketing strategy

Partnership Strategy Development

  • Develop a comprehensive partnership strategy that aligns with the brand's overall business objectives and growth targets
  • Identify and assess potential partnership opportunities with brands, influencers, retailers, and other industry players
  • Negotiate partnership agreements, ensuring terms and conditions are favorable for both parties

Media Relations

  • Build and maintain strong relationships with key media contacts, including beauty editors, journalists, and bloggers in the skincare and wellness industry
  • Pitch story ideas and product features to media outlets, securing coverage in print, online, and broadcast channels
  • Act as the company spokesperson, ensuring consistent messaging and brand representation in all media interactions

Influencer and Celebrity Partnerships

  • Identify, build, and manage relationships with influencers, celebrities, and brand ambassadors to promote skincare products
  • Develop influencer marketing campaigns that align with brand values and resonate with target audiences
  • Monitor and evaluate influencer activities to ensure maximum impact and ROI

Press Materials and Content Development

  • Draft and distribute press releases, media kits, and other PR materials that reflect the brand's voice and product benefits
  • Collaborate with internal teams to ensure accurate and compelling storytelling in PR content

Event Planning and Management

  • Plan and coordinate PR events, product launches, press conferences, and brand experiences
  • Collaborate with event management teams and vendors to ensure flawless execution of public events and media engagements
  • Track event performance and media coverage to gauge the success of PR activities

Monitoring and Reporting

  • Monitor media coverage and compile regular reports on PR campaign effectiveness, brand mentions, and sentiment
  • Analyze PR metrics and adjust strategies as needed to optimize results and improve the brand's image

Requirements

  • Bachelor's or master's degree in public relations, communications, journalism, or a related field
  • 3 years of PR and partnership management experience, preferably in the beauty, skincare, or wellness industry
  • Strong negotiation, communication, and relationship-building skills
  • Strong media relations and existing contacts with beauty and skincare journalists, bloggers, and influencers
  • Proven track record in developing and executing successful PR and partnership campaigns