Digital Growth Strategist

2 days ago

Bhopal, Madhya Pradesh, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Key Management and Execution

We are seeking a skilled Digital Marketing Expert to drive our high-performing marketing campaigns across paid channels.

  • Campaign Planning
  • Develop and execute end-to-end digital customer acquisition strategies focused on new user acquisition, retention, and revenue growth.
  • Monitor and refine campaign structure, targeting, bidding strategies, and creatives to improve efficiency and performance.
Strategic Growth Planning

This role involves developing and leading digital growth strategies that focus on driving revenue growth through data-driven insights and innovative solutions.

  • Performance Metrics
  • Track, analyze, and report campaign performance against key metrics including CPA, ROAS, LTV/CAC.
  • Conduct A/B testing to evaluate creatives, landing pages, and audience strategies for continuous optimization.
Channel Optimization

As a Digital Marketing Expert, you will be responsible for driving performance across Facebook Ads, Google Ads, Display, Native, and Affiliate channels.

  • Collaboration
  • Work closely with creative, content, and product teams to align messaging with audience segmentation and journey stages.
  • Conceptualize and execute innovative campaigns and 10X growth initiatives to unlock new acquisition or referral channels.
Analytics and Performance Reporting

Track, analyze, and report campaign performance against key KPIs (traffic, sales, CTR, conversion rate, CAC, ROI).

  • A/B Testing
  • Conduct A/B testing to evaluate creatives, landing pages, and audience strategies for continuous optimization.
Customer Experience and Funnel Ownership

Collaborate with product and UX teams to improve the end-to-end online customer journey.

  • Customer Engagement
  • Drive D2C initiatives and enhance customer engagement metrics including Net Promoter Score (NPS) and session-level analytics.
Innovation and Experimentation

Evaluate emerging platforms and technologies to expand the performance marketing ecosystem.

  • Emerging Platforms
  • Conceptualize and execute innovative campaigns and 10X growth initiatives to unlock new acquisition or referral channels.
Cross-Functional Integration

Collaborate with CRM, analytics, brand, and sales teams to ensure holistic funnel visibility and consistent messaging across touchpoints.

  • Cross-Functional Collaboration
  • Align digital strategy with offline efforts and contribute to omnichannel growth planning.

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