Digital Media Specialist

3 days ago


Thrissur, Kerala, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,02,00,000

Job Title:

Google Ads Expert / Lead

Department: Marketing

Reporting to: Performance Marketing Manager

Experience Required: Minimum 3.5 years

About the Role:

We are seeking a skilled and experienced Google Ads professional who lives and breathes paid media, especially within the e-commerce and app ecosystem.

You will be responsible for independently owning the entire Google Ads function — from planning and execution to optimization, reporting, and growth strategy.

Key Responsibilities:

  • 1. Google Ads Planning & Execution: Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
  • 2. Campaign & Budget Management: Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV.
  • 3. App & Offline Store Marketing: Execute Google UAC campaigns for app installs and retention. Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.
  • 4. Creative & Content Collaboration: Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
  • 5. Research & Experimentation: Conduct competitor research, keyword gap analysis, and e-commerce trend tracking. Continuously test new ad formats, audience segments, and placements.
  • 6. Reporting & Insights: Prepare weekly and monthly performance reports for internal reviews.

Must-Have Skills:

  • 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns.
  • Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
  • Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.
  • Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
  • High attention to detail and ownership mindset.


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