
Digital Media Specialist
3 days ago
Job Title:
Google Ads Expert / Lead
Department: Marketing
Reporting to: Performance Marketing Manager
Experience Required: Minimum 3.5 years
About the Role:
We are seeking a skilled and experienced Google Ads professional who lives and breathes paid media, especially within the e-commerce and app ecosystem.
You will be responsible for independently owning the entire Google Ads function — from planning and execution to optimization, reporting, and growth strategy.
Key Responsibilities:
- 1. Google Ads Planning & Execution: Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
- 2. Campaign & Budget Management: Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV.
- 3. App & Offline Store Marketing: Execute Google UAC campaigns for app installs and retention. Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.
- 4. Creative & Content Collaboration: Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
- 5. Research & Experimentation: Conduct competitor research, keyword gap analysis, and e-commerce trend tracking. Continuously test new ad formats, audience segments, and placements.
- 6. Reporting & Insights: Prepare weekly and monthly performance reports for internal reviews.
Must-Have Skills:
- 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns.
- Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
- Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.
- Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
- High attention to detail and ownership mindset.
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