Digital Marketing Strategist

1 month ago


Pune, Maharashtra, India Unifrax Full time
Job Overview

Alkegen is a leading provider of specialty materials and technologies. We are seeking a skilled Websites & Digital Marketing Manager to join our team. The successful candidate will be responsible for developing and executing strategies to enhance the company's online presence, improve user engagement, and drive business growth.

About Us

At Alkegen, we are committed to delivering innovative solutions that help people breathe easier, live greener, and go further than ever before. Our diverse and inclusive culture drives our growth and innovation, and we believe that everyone has a role to play in shaping our future.

Key Responsibilities

The Websites & Digital Marketing Manager will oversee the maintenance and administration of company websites, ensuring optimal performance, security, and functionality. Key responsibilities include:

• Collaborating with internal and external partners to develop and execute digital marketing strategies
• Managing website content, including creating and publishing high-quality content, optimizing site navigation, and improving load times
• Conducting regular analytics reviews to track performance metrics and derive actionable insights
• Implementing and refining SEO strategies to enhance the website's visibility and search engine rankings

Requirements

To be successful in this role, you will need:

• A minimum of 6 years of hands-on experience in digital marketing
• Proven expertise in web analytics and Google Analytics (GA4 preferred)
• Experience working in multiple CMS systems (Drupal and WordPress experience preferred)
• Strong understanding of data architecture and analysis, as well as SEO best practices
• Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams

Benefits

As a member of our team, you can expect to receive a competitive salary of $120,000 - $180,000 per year, depending on your level of experience. Additionally, you will have access to a comprehensive benefits package, including medical, dental, and vision insurance, as well as retirement savings options and paid time off. We also offer professional development opportunities, including training and education programs to help you grow in your career.

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