Marketing Strategist

2 days ago

Varanasi, Uttar Pradesh, India beBeeStrategist Full time ₹ 10,00,000 - ₹ 15,00,000
Job Description:">

Established in 2004, we are the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients globally and drive creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of our organization, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Key responsibilities include ownership of social marketing mandate overseeing social Go-To-Market strategy and influencer campaign management.

  • Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.

Additionally, the role involves developing strategies and plans around recruitment and optimization of influencers plans - understanding the influencer and content creator ecosystem in India.

  • Comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.
  • Ensuring agency execution is in line with the marketing brief while maintaining brand and partner guidelines and mandates.

The ideal candidate will be a team player with great communication and presentation skills, willing to collaborate with colleagues across APAC and IN to align, inform and receive support to deliver social marketing plans.

Requirements:

  1. Ownership of social marketing mandate overlooking social Go-To-Market strategy and influencer campaign management
  2. Developing Go To Market strategies for Shorts social marketing activations
  3. Understanding the influencer and content creator ecosystem in India
  4. Collaborating with colleagues across APAC and IN to deliver social marketing plans

What You Need to Succeed:

  • Experimentative and dynamic mindset
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical

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