Senior Brand Identity Specialist

1 day ago

Rajkot, Gujarat, India beBeeCreativity Full time ₹ 9,00,000 - ₹ 18,00,000
Visual Designer - Branding Position

We seek a skilled Visual Designer to join our team. As a Visual Designer, you will play a pivotal role in reimagining brand visuals and bringing them to life through specialized labs.

This is an exciting opportunity for someone with expertise in brand identity design, packaging design, and design thinking to bring their creativity and strategy skills to the forefront.

The ideal candidate will possess strong visual identity design skills, including logo creation, typography, color systems, and brand guidelines. They will also have the ability to translate brand strategy into cohesive design systems across various touchpoints.

  • Brand Identity Design:
    • Create visual identities that reflect the brand's purpose and values.
    • Develop logos, typography, color systems, and brand guidelines that are consistent and effective.
  • Packaging Design:
    • Design packaging systems for FMCG, consumer appliances, and lifestyle brands.
    • Create packaging that balances visual storytelling, category differentiation, and functional practicality.
    • Collaborate with industrial designers to work on structural packaging concepts.
  • Design Thinking and Creative Strategy:
    • Apply design thinking methodologies to solve client challenges with empathy and innovation.
    • Participate in workshops, brainstorming sessions, and co-creation sprints with clients and internal teams.
    • Contribute to design strategy presentations, mood boards, and concept pitches.
  • Collaboration and Execution:
    • Work closely with cross-functional teams to bring holistic, future-forward brand experiences to life.
    • Prepare production-ready artwork and liaise with vendors or printers for packaging execution.
    • Stay updated with design trends, materials, printing innovations, and consumer insights.

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