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Digital Marketing Leader

1 week ago

Pune, Maharashtra, India Stratasys Full time

About Stratasys

Stratasys Ltd. is a global leader in 3D printing and additive manufacturing solutions. The company's patented FDM, Poly Jet, and WDM 3D Printing technologies produce prototypes and manufactured goods directly from 3D CAD files or other 3D content.

The company operates the digital parts manufacturing service, Stratasys Direct Manufacturing, and has subsidiaries including Maker Bot and Solidscape. Stratasys has more than 2,800 employees, holds over 600 granted or pending additive manufacturing patents globally, and has received more than 25 awards for its technology and leadership.

Job Responsibilities

This role involves promoting the Stratasys brand within the India region, ensuring its continued leadership in the market. The successful candidate will formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.

Key Responsibilities

  • Promote the Stratasys brand within the India region
  • Formulate and implement an integrated marketing strategy
  • Lead digital marketing efforts, including campaign management and social media marketing
  • Collaborate with the regional and global marketing team
  • Plan and execute Stratasys's participation in key industry events
  • Measure and report on campaign/event results
  • Collaborate with Enterprise Account teams to plan and execute customer engagement activities
  • Lead the planning and organization of the annual user forum
  • Maintain close communication with industry associations and key opinion leaders
  • Develop thought leadership and advisory programs to strengthen Stratasys's market influence

Requirements

  • Bachelor degree or above
  • Experience in B2B marketing and willingness to explore in B2B marketing in future career plan
  • Good use of relevant digital marketing tools, i.e., Google Analytics, Salesforce, Marketo
  • At least 5+ years of relevant experience
  • Excellent communication skill both internally and externally, and open mind to share with others
  • Strong accountability and initiative
  • Passion for new business
  • Strong in business experience, solid marketing knowledge, and skills
  • Good at English and Strategic Presentation
  • Highly proficient computer skills including email, Word, Excel, PowerPoint