Strategic Marketing Director

About Advith ITeC

Advith ITeC Private Limited is a pioneering venture that seamlessly integrates finance consulting with cutting-edge technology, encapsulated in the acronym ITeC which stands for Information Technology enabled Consulting. Our mission is to democratize access to finance consulting services by harnessing the power of technology.

About the Role:

We are seeking an experienced and visionary Strategic Marketing Director who will spearhead all marketing and sales efforts across the organization. As the key driver of our global marketing strategy, you will be responsible for identifying new opportunities, generating leads, and developing targeted sales campaigns in collaboration with our business units.

The successful candidate will be tasked with creating and executing comprehensive marketing plans, tracking progress, qualifying opportunities, mobilizing cross-functional teams for proposal development, and leading negotiations. This role demands strategic thinking, creative problem-solving, and exceptional communication skills.

Key Responsibilities:

• Market Research and Strategy Development: Conduct thorough market research to understand our services, target audience, and market trends. Develop effective marketing strategies and recommend suitable channels for paid ad campaigns.
• Campaign Execution: Strategize and develop marketing campaigns to enhance brand awareness and drive lead generation. Create ROI-driven marketing plans for online sales, focusing on Search Engine Marketing (SEM) and Social Media Advertising.
• Paid Ad Campaigns: Design and execute paid ad campaigns on Google AdWords (Search, Display, Retargeting, and Programmatic Ads), Facebook, Instagram, Pinterest, Twitter, and Mobile Network Ads. Optimize campaigns using Google Analytics and Console to improve PPC/CPA performance.
• Social Media Management: Oversee the management of the company's social media channels, ensuring consistent branding and engagement.
• Skills & Qualification:
  • Must be Post Graduate/MBA in Marketing and Sales or equivalent.
  • Minimum 5-10 years of work experience, with at least 5 years in marketing within Technology/Finance Consulting organizations.
  • Experience working with internal stakeholders and external vendors/agencies.
  • In-depth understanding of Facebook and Google advertising.
  • Familiarity with affiliate marketing is a plus.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Proficient in website analytics tools like Google Analytics.
  • Excellent communication and presentation skills.
  • Strong organizational and negotiation skills.
  • Broad knowledge of digital tools and technology.
  • Understanding of branding concepts in B2B and B2C spaces.

Estimated Salary: ₹1200000 - ₹1800000 per annum, commensurate with experience. We offer a dynamic and supportive work environment, competitive benefits, and opportunities for professional growth and development.