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Beauties Influencer Brand Ambassador Wanted
3 weeks ago
We are seeking a highly skilled Marketing Professional to join our team as an Influencer Marketing Specialist.
This role will focus on shaping the success of our private brands by driving organic video views and generating demand through strategic influencer partnerships.
Key Responsibilities- Develop and manage high-performing networks of influencers, with a specific focus on YouTube creators aligned with our private brand objectives and target audience.
- Create innovative marketing concepts for defined products with specific USPs, tailoring them for key geographies and various stages of the marketing funnel.
- Oversee campaign execution to ensure efficient and high-quality delivery of all influencer marketing campaigns, from brief to reporting.
- Analyze campaign performance, identify opportunities, and scale our influencer marketing efforts for maximum impact.
- Monitor and analyze key metrics, with a primary focus on generating organic video views and ultimately driving demand generation.
- Cultivate strong relationships with our influencer pool to achieve exclusivity, leading to cost optimization in influencer partnerships.
Requirements:
- Proven experience in influencer marketing on YouTube is essential, preferably within the beauty, e-commerce, or FMCG sectors.
- A strong understanding of the Indian influencer landscape and emerging trends.
- A genuine passion for content creation and an eye for engaging video formats.
- Demonstrated ability to think creatively and develop compelling marketing concepts.
- Excellent project management and organizational skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Strong communication and interpersonal skills to effectively collaborate with influencers, internal teams, and stakeholders.
- A self-starter with a proactive approach and a passion for the beauty industry.
- Bachelors degree in marketing, Communications, Business Administration, or a related field.
- Min 4 years of experience in influencer marketing.
