Digital Campaign Executive

1 day ago

Agra, Uttar Pradesh, India beBeeEmailMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

The role of an Email Marketing Specialist is part of the campaign management support department.

As a valued team member, you should have a strong passion for email marketing and be able to work closely within the email team as well as cross-channel with experts in digital marketing departments.

This position will support the Martech team and responsibilities include:

  • End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)
  • Managing existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ
  • Developing insights from complex and diverse data sets and coherently communicating those insights internally and to clients
  • Using SQL queries to define and create target audiences for different campaigns
  • Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels
  • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights
RequirementsSkills and Qualifications
  • 4+ years of hands-on experience in design and development of email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis
Expected Competencies
  • Highly motivated and willing to work closely with the email team as well as cross-channel with experts in digital marketing departments
  • Able to problem solve, prioritize tasks, multitask, and manage time effectively
  • Detail-oriented with an analytical approach to achieving objectives
  • Exceptional communication skills both written and presentation

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