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Dynamic Content Creator
2 weeks ago
We are seeking a talented Creative Marketing Specialist to join our team. This is a unique opportunity for a creative and driven individual to make a significant impact in the world of marketing.
About the Role
This role will involve developing high-performing creative assets across paid ads, emails, landing pages, and social media that drive engagement and conversion. The ideal candidate will have 5+ years of experience in creative marketing, copywriting, or content strategy, preferably in B2B SaaS with a US-facing audience.
Key Responsibilities
- Developing creative frameworks and messaging hierarchies for multi-channel campaigns
- Collaborating with designers to create ad concepts that are both compelling and on-brand
- Owning and creating high-converting ad copy for paid channels including Google Search, LinkedIn, Meta, and display
- Content-led offers such as ebooks, checklists, case studies, and other gated assets
- Developing and maintaining a consistent brand tone and voice guide
Benefits
The successful candidate can expect:
- Landing page conversion rates hit or exceed 20–30% for top-performing assets
- Lead-to-demo or MQL-to-SQL conversion improves due to tighter message-market fit
- At least 2–3 A/B tests/month result in statistically significant performance lift
- Brand tone is consistently applied across 100% of campaign touchpoints
