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Digital Marketing Growth Strategist
2 weeks ago
Performance Marketing Specialist Role:
This is a key position in our marketing department responsible for driving growth through high-impact performance marketing.
Key Responsibilities:
- Leverage Google Ads and Meta Ads to drive direct sales and revenue growth
- Continuously optimize campaigns to improve ROAS, CAC, CTR, and conversions
- Design and implement A/B tests across creatives, copy, landing pages, and targeting to enhance campaign effectiveness
- Collaborate with creative teams to develop impactful ads that convert
- Analyze campaigns, uncover insights, and make data-driven decisions
- Effectively manage budgets to maximize ROI
- Stay up-to-date with new paid platforms and explore opportunities for growth
Qualifications and Skills:
- 2-3 years of experience with Google Ads and Meta Ads (D2C or agency)
- Strong analytical skills and proficiency in using Google Analytics, Meta Business Manager, and Sheets
- Ability to balance data-driven decisions and creativity
- Self-motivation and curiosity to try new things in a fast-paced startup environment
- Bonus: Experience with retention marketing, CRO, or email/SMS
What You'll Gain:
- Direct mentorship from founders and senior marketers
- Ownership and freedom to test, learn, and grow
- A collaborative team that thrives on innovation
- Competitive pay and a steep learning curve
- The chance to make a visible impact on a scaling brand
