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Marketing Data Insights Analyst

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Bhavnagar, Gujarat, India beBeeData Full time ₹ 7,00,000 - ₹ 12,50,000

We're seeking a detail-oriented data analyst to join our marketing team. This role requires strong analytical skills to interpret data, derive insights, and support business growth through data-driven decision-making.

Key Responsibilities:

  • Data collection, analysis, and interpretation from multiple marketing channels.
  • Building dashboards and reports to track KPIs and campaign performance.
  • Trend identification, pattern recognition, and insight generation to inform marketing strategy.
  • Collaboration with marketing, sales, and product teams to align data insights with business objectives.
  • Predictive modeling and segmentation for enhanced targeting and personalization.
  • Ongoing campaign optimization through continuous monitoring and data-backed recommendations.

Qualifications & Skills Needed

  • Education: Bachelor's degree in engineering, technology, statistics, mathematics, or a related field.
  • Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
  • Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
  • Proficiency in visualization tools like Power BI, Tableau, or Google Data Studio.
  • Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
  • Excellent problem-solving, analytical thinking, and storytelling skills with data.
  • Strong communication and collaboration abilities to work across teams.