Senior Content Strategist

1 week ago

Bikaner, Rajasthan, India beBeeDigitalAssetManager Full time ₹ 15,00,000 - ₹ 20,00,000

We are seeking a seasoned Digital Asset Manager with extensive experience in Content Management and Digital Experience platforms. The ideal candidate should possess a strong understanding of SEO principles, content quality assurance, and taxonomy.

Key Responsibilities include managing content tasks, organizing and maintaining digital assets for efficient management, and ensuring SEO best practices are implemented in content structure and metadata.

  • Manage content tasks, including creation, updates, and optimizations.
  • Organize and maintain digital assets for efficient management.
  • Ensure SEO best practices are implemented in content structure and metadata.
  • Perform QA on web pages, ensuring content accuracy and business alignment.
  • Create and maintain testing checklists for content QA.
  • Work with cross-functional teams to execute content changes.
  • Utilize components, templates, and content fragments.
  • Audit content for SEO compliance and performance metrics.

Required Skill-Set & Experience:

  • 5+ years of experience as a Digital Asset Manager.
  • Expertise in AEM (6.4 or higher) authoring, taxonomy, and DAM.
  • Strong knowledge of SEO principles and implementation within AEM.
  • Proven QA experience with checklist creation/maintenance.
  • Hands-on with Content Fragments.
  • Knowledge of HTML and CSS for content management.
  • Excellent communication and organizational skills.

Optional (Good to Have):

  • Experience with AEM Sites or other AEM modules.
  • Agile development environment experience.
  • Exposure to digital marketing and conversion optimization.
  • AEM Certification (preferred).

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