Mobile Games Growth Manager

We are seeking a highly motivated and data-driven professional to join our growth team. You will be responsible for managing the entire user acquisition funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in competitive social and hypercasual spaces.

• Campaign Management: Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
• Performance Analysis: Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
• Testing and Optimization: Implement structured A/B tests for campaigns, audiences, and creatives.
• Data Accuracy: Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
• Integration and Troubleshooting: Partner with engineering teams to QA and troubleshoot SDK/event integrations.

• Data Analysis: Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
• Financial Modeling: Calculate breakeven points and model projected LTV/ROI by user cohorts.
• Player Journey Metrics: Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
• Dashboard Creation: Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
• Predictive Modeling: Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

• Full-Funnel Strategy: Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
• Audience Strategies: Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
• Re-Engagement Campaigns: Design and execute re-engagement campaigns for churned or low-activity users.
• Collaboration: Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
• Scaling Strategies: Contribute to budget allocation, forecasting, and scaling strategies.
• Industry Knowledge: Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.

• Creative Collaboration: Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
• Creative Testing: Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
• Creative Performance Analysis: Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
• Targeted Advertising: Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
• Creative Refresh: Establish creative refresh cycles and rotation strategies to combat ad fatigue.
• Business Insights: Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.

• Communication: Act as the primary liaison with ad networks, agencies, and internal cross-functional teams (Analytics, Engineering, Product, Creative).
• Operational Leadership: Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
• Stakeholder Insights: Share insights and recommendations with stakeholders to influence product and marketing decisions.