Digital Marketing Specialist

1 week ago


Kolkata, West Bengal, India Pranshakti Full time
About Pranshakti

Pranshakti is a group of companies that embodies holistic wellness, lifestyle, fashion, and beauty.

We have three main divisions:

  • PRAN SHAKTI WELLNESS: Focusing on Ayurvedic wellness
  • PRAN SHAKTI FASHION & BEAUTY: Offering Toni&Guy Hairdressings
  • PRAN SHAKTI LIFESTYLE: Specializing in Kidswear Garment manufacturing
Job Overview

This is a full-time, on-site role for a Social Media Marketing Specialist based in Kolkata.

The ideal candidate will lead the development and execution of digital marketing campaigns, analyze data insights, manage social media platforms, and collaborate with cross-functional teams to drive online engagement and growth.

Responsibilities
  1. Develop and execute effective digital marketing strategies across multiple channels
  2. Analyze data insights to inform campaign optimization and strategy adjustments
  3. Manage social media platforms to engage online audiences and increase brand presence
  4. Collaborate with cross-functional teams to ensure aligned goals and objectives
  5. Stay up-to-date with industry trends and best practices in digital marketing
Requirements
  1. Proficiency in digital marketing tools and platforms such as Google Analytics, SEO, SEM, and Social Media Ads
  2. Strong analytical skills to interpret and translate data into actionable strategies
  3. Excellent communication and interpersonal skills for engaging with online audiences
  4. Creative thinking and problem-solving abilities to innovate digital campaigns
  5. Bachelor's degree in Marketing, Communication, or relevant field
  6. Prior experience in digital marketing roles
Estimated Salary Range

Rupees 8-12 lakhs per annum, depending on qualifications and experience.



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