
Senior Digital Marketing Strategist
2 days ago
Job Summary:
We are seeking a skilled Marketing Performance Specialist to join our team. The ideal candidate will be responsible for developing and executing paid digital marketing campaigns that drive student acquisition and revenue growth.
Key Responsibilities:
- Develop, execute, and optimize performance marketing campaigns across platforms (Google Ads, Facebook Ads, programmatic ads, media buying)
- Analyze campaign performance using analytics tools (Google Analytics, Google Data Studio)
- Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation
- Create and optimize ad copies, creatives, and landing pages for better conversion rates
- Conduct A/B testing of ads and landing pages to improve campaign performance
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying)
- Strong understanding of performance metrics and ability to analyze and interpret data
- Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360 and Excel
Benefits:
- Opportunity to be part of a fast-growing EdTech brand
- Work with a passionate and experienced team
- Competitive salary and performance-based incentives
- Continuous learning and growth opportunities
What Sets This Role Apart:
- You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth
- Be part of a company that values innovation, experimentation, and continuous learning
- Collaborate closely with content, design, tech, and sales teams to build high-performing funnels
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