Digital Solutions Strategist

1 week ago


Ellore, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 1,20,00,000 - ₹ 2,10,00,000

As a key member of our Digital Business Unit, you will play a pivotal role in revolutionizing banking through innovative products and applications. Our mission is to create customer-centric solutions that drive better experience and engagement.

The unit aims to transform existing lines of business and build new digital models that cater to evolving customer needs. This involves analyzing user journeys to identify areas for improvement and working closely with cross-functional teams to design targeted campaigns.

Some of the responsibilities include driving traffic on bank channels, increasing conversion rates, and owning end-to-end measurement frameworks for growth experiments. You will also work with BI/analytics tools to extract, clean, and interpret large data sets.

Key skill requirements include 2-6 years of relevant experience in growth/product marketing for digital businesses/apps, a customer-centric mindset, and expertise in campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer.

Responsibilities:
  • Drive traffic on bank channels and increase conversion rates
  • Analyze user journeys to identify areas for improvement
  • Work closely with cross-functional teams to design targeted campaigns
  • Own end-to-end measurement frameworks for growth experiments
  • Extract, clean, and interpret large data sets using BI/analytics tools
Requirements:
  • 2-6 years of relevant experience in growth/product marketing for digital businesses/apps
  • Customer-centric mindset and eye for detail
  • Expertise in campaign management tools and marketing tools


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