
Online Marketing Specialist
1 day ago
We are PKS & Associates, a leader in UPSC Online education with growing offline presence in 3 cities and soon expanding to 6 cities. We are seeking a highly skilled Digital Marketing Specialist to join our team in Gurgaon.
">About the Role:
The Digital Marketing Specialist will play a critical role in developing and executing digital marketing strategies to drive conversions, lead generation, and customer acquisition.
Responsibilities:
- Develop and execute data-driven strategies to drive significant ROI through campaign analysis, A/B testing, and meticulous campaign optimization.
- Manage and optimize advertising campaigns across Google Ads, Facebook Ads, and programmatic display to achieve key performance metrics like conversions, lead generation, and customer acquisition.
- Collaborate with cross-functional teams to ensure alignment and effectiveness of digital marketing efforts.
Requirements:
- 2-5 years of experience in performance marketing with expertise in managing UAC campaigns, web campaigns, and Facebook campaigns.
- Strong analytical skills with ability to take decisions based on campaign performance data.
- Proven track record of driving significant ROI through data-driven strategies.
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