Medical Device Product Manager

6 days ago

Thoothukudi, Tamil Nadu, India beBeeInfectionControl Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Product Specialist - Infection Control

This role requires a skilled professional to develop and execute marketing campaigns, organize product demonstrations, workshops, and industry conferences, create marketing collateral and presentations, and analyze customer needs and market trends.

Key Responsibilities:
  • Develop and execute marketing strategies to build awareness and generate demand.
  • Organize product showcases, training sessions, and industry events.
  • Create promotional materials and presentations.
  • Analyze customer requirements, current market conditions, and market potential.
  • Assess competitor offerings and identify opportunities for differentiation.
Market Development:
  • Plan and execute marketing initiatives to drive interest in the IC product portfolio.
  • Responsible for launching new products and product lines.
  • Coordinate and execute symposiums, marketing programs, and conferences from initiation to execution.
  • Identify and collaborate with key stakeholders, construction companies, and project consultants for business development.
Training Support:
  • Responsible for providing training on the IC product line.
  • Initiate, conduct, and facilitate internal product and technical training for sales and other team members/distributors.
  • Conduct operational training to end-users, follow-up trainings, and troubleshooting.
Sales Support:
  • Support the sales team with product knowledge, training, and strategic selling tools.
  • Identify cross-selling and upselling opportunities with consumables and equipment bundles.
  • Attend or lead product-related technical discussions for projects, tenders, and flow business.
  • Handhold and develop new sales reps to ensure they are confident in promoting the product to customers.
Other Responsibilities:
  • Monitor sales performance and manage inventory.
  • Maintain and analyze sales data, taking corrective actions to address areas of concern.
  • Handle complaints related to products from customers and coordinate with appropriate personnel for feedback and resolution.
  • Perform other duties as assigned by seniors/management to support the team.
  • Visit customers regularly individually and with sales colleagues.
  • Ensure all marketing and product communications comply with healthcare regulations, infection control standards, and quality certifications.
Qualifications & Skills:

A Bachelor's degree in Life Sciences, Biomedical Engineering, Biotechnology, Pharmacy, or an MBA/PGDM in Marketing or Healthcare Management is required. 5-8 years of experience in medical equipment, devices, consumables preferably in the infection control industry, with a proven track record in managing technical products and consumables. Strong analytical and problem-solving abilities, excellent communication, presentation, and interpersonal skills, and proficiency in MS Office, CRM tools, and digital marketing platforms.

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