Senior Digital Marketing Strategist

5 days ago

Navi Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Summary

We are seeking an experienced Digital Marketing Professional to drive our online presence and growth. This role involves crafting and executing a comprehensive digital-first marketing strategy that elevates brand visibility, fosters consumer engagement, and propels business expansion.

This position demands a unique blend of creative vision, analytical acumen, and a profound understanding of digital platforms to lead impactful marketing campaigns.

Main Responsibilities:

  • Develop and implement digital strategies across owned, paid, and earned channels, ensuring alignment with brand objectives and market trends.
  • Lead end-to-end digital campaigns, manage brand voice, and ensure consistency across platforms.
  • Oversee content creation for social media, CRM, and professional education initiatives.
  • Build a strong digital community among professional partners and influencers.
  • Drive performance marketing across digital media, optimizing based on data insights and A/B testing.
  • Manage influencer programs and advocacy initiatives to enhance brand storytelling.
  • Collaborate with internal teams and external agencies to drive cross-functional success.

Requirements include proven experience in digital marketing, preferably in consumer-facing sectors. Strong expertise in social platforms, performance marketing, CRM, analytics tools, and content creation is essential. Excellent communication, leadership, and strategic planning skills are also required.

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