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Digital Marketing Specialist

2 weeks ago

Anywhere in IndiaMultiple LocationsHyderabad Aquityx (OPC) Pvt Ltd Full time

Aquityx (OPC) Pvt Ltd is seeking a highly motivated and creative Digital Marketing Specialist to enhance our online presence and promote our educational offerings. This role involves developing and executing digital marketing campaigns to attract learners and institutions, ensuring our brand reaches the right audience through strategic online channels.

Key Responsibilities:
  • Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and email marketing tools.
  • Create engaging content (blogs, social media posts, newsletters) to drive brand awareness and lead generation.
  • Optimize website SEO to improve organic traffic and search engine rankings.
  • Analyze campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
  • Collaborate with the design team to develop visually appealing marketing assets.
  • Stay updated on digital marketing trends and EdTech industry developments to refine strategies.

Qualifications:

  • 1-3 years of experience in digital marketing (EdTech or e-commerce experience preferred).
  • Strong knowledge of SEO, SEM, social media marketing, and email marketing.
  • Proficiency with tools like Google Analytics, Canva, Mailchimp, or similar platforms.
  • Creative mindset with excellent written and verbal communication skills.
  • Bachelor's degree in Marketing, Communications, or a related field is a plus.