
Data Insights Specialist
2 days ago
We are seeking a highly skilled and business-savvy individual to join our team as a Data Insights Specialist.
This role involves owning the end-to-end targeting and campaign selection process, ensuring customers receive relevant offers at the right time to drive response rates, conversion rates, loan volume, and profitability.
The successful candidate will combine hands-on data analysis with strategic business decision-making, requiring strong technical skills in SQL, Excel, and Python, as well as the ability to interpret historical performance, account for anomalies, and forecast future outcomes.
Key Responsibilities:
- Campaign Targeting & Selection: Identify target customers using SQL and evaluate historical performance metrics to inform campaign selections.
- Pull and prepare data using SQL to identify target customers for direct mail campaigns.
- Evaluate historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
- Make informed selections for upcoming campaigns based on a combination of quantitative data and qualitative business context.
- Performance Analysis & Optimization: Maintain and monitor performance metrics, identify trends, risks, and opportunities, and recommend strategies to improve campaign performance and profitability.
- Business Decision-Making: Use data-driven insights to influence credit policy and campaign execution, weighing trade-offs between targeting breadth, expected performance, and operational constraints.
Required Skills and Qualifications:
- Strong analytical and problem-solving skills
- Ability to work with large datasets and perform data analysis
- Proficiency in SQL, Excel, and Python
- Excellent communication and presentation skills
- Bachelor's degree in Computer Science, Mathematics, or related field
Benefits:
- Competitive salary and bonus structure
- Opportunities for career growth and professional development
- A dynamic and collaborative work environment
How to Apply:
- Submit your resume and cover letter to us
- Participate in a series of interviews and assessments
- Complete a practical exercise to demonstrate your skills
About Us:
We are a leading provider of data analytics solutions, helping businesses make informed decisions and drive growth.
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