E-commerce Advertising Expert

5 days ago

Bengaluru, Karnataka, India Amazon Full time
About Us:
At Amazon, we operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide. We are committed to providing a diverse set of businesses worldwide, including Retail, third-party marketplaces, eCommerce platforms, web services for developers, and Advertiser Success Team (AST). AST assists with Onboarding new Advertisers and works on Optimizing accounts of existing Advertisers on SSPA or SA.

About the Role:
We are looking for a highly motivated and detail-oriented Sr. Specialist who will help new and existing advertisers understand the scope within Amazon Advertising programs to grow their business. As a key member of the account team, you will be responsible for growing the business by being the customer expert, developing audience and optimization recommendations, and ensuring seamless execution of smart and effective campaigns.

Responsibilities:
- Serve as main point of contact for advertisers and act as an enabler to their sales marketing initiatives via 1-1 outreach program
- Educate advertising products on Amazon Advertising offering
- Analyze campaign performance against key metrics to identify recommend and implement optimizations to help advertisers meet their business goals
- Understand Performance Advertising and use various tools and techniques to fix campaign set-up and provide related campaign optimization support
- Provide education to advertisers on Amazon Advertising products via 1-1 programs and online trainings
- Respond promptly accurately to advertiser queries and help them resolve issues with regards to their campaigns
- Troubleshoot any technical or implementation issues collaborating with internal teams to develop quick and sound solutions provide feedback to the marketing and product development teams to improve advertiser experience
- Identify opportunities to improve designed Amazon product based on customer feedback data analysis and feature gaps with competitive products
- Take complete ownership for a portfolio of accounts - Standard and High Value advertisers
- Open for communication via phone chat and other means with customers
- Analyze account performance against key metrics to identify recommend and implement optimization solutions to increase efficiency and meet clients KPIs
- Monitor and communicate campaign progress through regular in-depth activity reports and insights using this knowledge as a basis for future campaigns
- Work with Account Management Sales Marketing and Product teams to identify and solve issues blocking advertiser performance
- Prepare documents around best practices SOPs and framework for innovations
- Identify opportunities to improve Amazon Advertising s product based on customer feedback data analysis and feature gaps with competitive products
- Mentor new joiners and bring them up to speed with regards to program and process

Requirements:
- 2 years of programmatic advertising experience
- Experience with Excel
- Experience analyzing data and best practices to assess performance drivers
- Experience in omni-channel marketing search engine marketing or search engine optimization

Preferred Qualifications:
- Experience in e-commerce or online advertising

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