Digital Media Operations Specialist

3 weeks ago


Delhi, Delhi, India Assembly Global Full time

Unlock Business Growth with Assembly Global

We are Assembly Global, a pioneering global marketing services company driven by data, technology, and talent. Our mission is to empower leading brands worldwide to ignite growth through omnichannel media expertise and business consulting solutions. Our diverse community of over 1,500 experts across 20+ countries and 30 offices embodies global thinking and local engagement. We stand for purpose alongside profit, using our influence to create impactful change.

About the Role:

We are seeking a highly skilled Ad Trafficking Manager to join our team. As a key member of our Ad Operations team, you will be responsible for the planning, launching, optimizing, and consulting of Trafficking Display campaigns, including Search and Social campaigns. Your expertise will ensure the seamless execution of ad-server processes, campaign set-up, and ad creative adherence to technical specifications.

Key Responsibilities:

  • Management of the ad-server and its related processes, ensuring best practice is followed and maintained
  • Planning, launching, optimizing, and consulting of Trafficking Display campaigns, including Search and Social campaigns
  • Campaign set-up and execution, including generating and testing ad tags for campaign launches
  • Ensuring ad creative adheres to technical specifications and troubleshooting creative issues that affect implementation, tracking, and/or reporting
  • Troubleshooting internal and external ad server system issues
  • Point of escalation for global Ad tech queries between offices
  • Working side-by-side with the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
  • Universal Tag Manager installation and management (Google Tag Manager, Adobe Tag Manager, Tealium, Sizmek Versatag)
  • Becoming a Subject Matter Expert around Display ad trafficking and placement best practices, as well as URL tracking parameters for Search and Social campaigns
  • Identifying technical and reporting opportunities to address clients' needs across all channels of digital media, including display, video, social, mobile, and programmatic
  • Leading on tracking strategies on the client's digital properties to ensure effective user and conversion measurement takes place
  • Leading on creation of reports and communication of insights to clients
  • Creating and maintaining supporting documents, handbooks, trafficking sheets, best practices

Requirements:

  • 6+ years of experience working in Ad Ops
  • Extensive familiarity with the ad tech ecosystem and key trends
  • Experience working with Ad servers (CM360, Sizmek, Ad form)
  • Experience working with Google Tag Manager
  • Strong analytical base with experience with various business intelligence or reporting tools
  • Strong oral and written communication skills to effectively present technical products to non-technical customers, and negotiate deals
  • Outstanding interpersonal and customer service skills, and the ability to thrive in a team environment
  • Collaborative, team-oriented working style

Benefits:

  • Competitive salary
  • 24 days of holiday each year, increasing by 1 day every year up to a maximum of 30
  • Dedicated birthday leave
  • Summer day off


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