Creative Content Specialist

3 days ago

Bengaluru, Karnataka, India Digikit Full time

We are seeking a talented Creative Content Specialist to join our dynamic team at Digikit. Located in Sahakar Nagar, Bengaluru, this role is ideal for individuals with a passion for crafting engaging and compelling content tailored for digital platforms.

Company Overview:

Digikit is a customer-centric creative marketing agency located in Bengaluru. Our data, strategy, creative & content experts, media, and technology collaborate to help brands connect better with their target audience. Our approach involves exploring factors impacting a brand's relationship with its digital audience and the marketplace to devise effective strategies.

Job Description:

This role will play a key part in developing content strategies, crafting impactful copy, and producing high-quality content across various digital channels. The successful candidate will have a strong writing portfolio, creative flair, and a solid understanding of digital marketing principles.

Responsibilities:

  • Develop creative and persuasive copy for digital marketing campaigns, including website content, blog posts, social media content, email newsletters, advertising campaigns, and more.
  • Collaborate with the social media, SEO and design teams to understand client objectives, target audience, and brand voice, ensuring all content aligns with the overall marketing strategy.
  • Conduct thorough research on industry trends, competitor analysis, and keyword optimization to inform content creation and maximize organic reach.
  • Create engaging and shareable social media content that resonates with the target audience and encourages interaction and engagement.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines and editorial standards.
  • Stay updated on emerging digital trends, content formats, and best practices in digital marketing and content creation.
  • Monitor and analyze content performance using analytics tools to track key metrics, identify trends, and optimize content strategies for maximum impact.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
  • Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing digital content across various platforms.
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail and a knack for storytelling.
  • Solid understanding of digital marketing principles, including SEO, content marketing, social media marketing, and email marketing.
  • Strong research skills and the ability to gather and synthesize information from multiple sources to create compelling and informative content.
  • Creative thinker with the ability to generate innovative ideas and adapt content for different audiences and channels.
  • Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
  • Passion for staying updated on the latest digital trends, technologies, and industry developments.

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