Senior Business Insights Specialist

2 weeks ago

Malappuram, Kerala, India beBeeAnalytical Full time ₹ 10,81,920 - ₹ 22,43,200
Business Analytics Lead

About our organization, a leading lifestyle retailer in the footwear and fashion space.

This strategic Business Analytics Lead will drive customer and business analytics initiatives at the heart of data-driven decision-making. They will shape promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption while partnering with cross-functional teams to drive growth and loyalty across retail and digital touchpoints.

Key Responsibilities:
  • Develop business insights on promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs for measuring customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor analysts guiding them in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure governance and quality standards.
  • Communicate clear actionable insights to leadership and cross-functional teams.
Requirements:
  • 6+ years of experience in business insights, analytics, or customer intelligence preferably in B2C retail, lifestyle, or e-commerce.
  • Strong track record in building and operationalizing customer metrics such as retention repeat churn CLTV.
  • Hands-on expertise with analytics tools dashboards Power BI Tableau SQL.
  • Experience leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction propensity models uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

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