Digital Marketing Specialist

1 week ago

Ghaziabad, Uttar Pradesh, India webdew Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at webdew. In this role, you will be responsible for managing day-to-day social media activities and upholding brand consistency across multiple platforms.

About the Role

The ideal candidate will have a proven track record of managing campaigns and ensuring brand consistency to grow and maintain followers through popular social media platforms such as Twitter, Facebook, and Instagram.

Key Responsibilities:
  • Manage day-to-day social media activities and uphold brand consistency.
  • Drive brand and company awareness through various social media channels, focusing strongly on Twitter and Facebook.
  • Collaborate with the brand team to create and execute monthly social media strategies.
  • Ensure consistency in copy by aligning tone, voice, and terminology with brand guidelines.
  • Develop actionable plans to expand and retain followers across all popular social media platforms.
  • Oversee the creation and implementation of the monthly editorial calendar, which includes monthly sales objectives and initiatives.
  • Produce engaging content (text, image, and video) that resonates with target audiences.
Requirements:
  • 2+ years of social media management experience.
  • Excellent communication skills.
  • Professional certification in social media or digital marketing (preferred).
  • Proficiency in social media management tools like Hootsuite and HubSpot.
  • Strong computer skills, especially with Microsoft Office and Adobe Suite.
  • Experience in targeting audiences and tailoring marketing campaigns to capture their attention.
  • Solid understanding of marketing strategy and the ability to apply it across social channels.
  • Familiarity with graphic design tools like Canva.
  • Skill in using AI tools like ChatGPT and Gemini for content creation and management.
What We Offer

We offer a competitive salary of ₹8,00,000 - ₹10,00,000 per annum, depending on experience, along with opportunities for growth and professional development.

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