Digital Media Strategist

4 weeks ago


Nagpur, Maharashtra, India Logicode Inc Full time

Logicode Inc.

About Us:

We are a dynamic and innovative company, looking for a skilled Digital Media Strategist to join our team. Our ideal candidate will have experience in planning, managing, and nurturing ads across various platforms to meet marketing objectives.

Job Summary:

The successful candidate will be responsible for analyzing market trends, tracking campaign performance, and ensuring that marketing investment achieves maximum ROI.

Key Responsibilities:

  • Media Planning: Identify target audiences and plan media campaigns that align with business goals.
  • Negotiation: Negotiate with media vendors to secure cost-effective placements and favorable terms.
  • Campaign Execution: Launch and optimize campaigns on platforms such as Google Ads, Facebook Ads, and others.
  • Competitor Analysis: Conduct competitor analysis and stay updated on industry trends and best practices.
  • Reporting: Prepare detailed reports on campaign performance and insights.
  • Collaboration: Collaborate with creative, content, and marketing teams to ensure cohesive campaigns.
  • Communication: Communicate results and recommendations to stakeholders.

Requirements:

Education: Bachelor's degree in marketing, Advertising, Business, or a related field.

Experience: 1-2 Years as a Media Buyer or in a similar role.

Skills:

  • Proficient in Facebook Business Manager and Ads Manager.
  • Proficiency in using Google Analytics for tracking performance and making data-driven decisions.
  • Understanding of Snap Ads Manager for running dynamic and Story ads.
  • Proficient in TikTok Ads Manager.
  • Experience with Native Advertising
  • Knowledge of website monetization strategies using AdSense

Estimated Salary: ₹8,50,000 - ₹12,00,000 per annum (based on location and experience)



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