Digital Media Strategist
4 weeks ago
Logicode Inc.
About Us:
We are a dynamic and innovative company, looking for a skilled Digital Media Strategist to join our team. Our ideal candidate will have experience in planning, managing, and nurturing ads across various platforms to meet marketing objectives.
Job Summary:
The successful candidate will be responsible for analyzing market trends, tracking campaign performance, and ensuring that marketing investment achieves maximum ROI.
Key Responsibilities:
- Media Planning: Identify target audiences and plan media campaigns that align with business goals.
- Negotiation: Negotiate with media vendors to secure cost-effective placements and favorable terms.
- Campaign Execution: Launch and optimize campaigns on platforms such as Google Ads, Facebook Ads, and others.
- Competitor Analysis: Conduct competitor analysis and stay updated on industry trends and best practices.
- Reporting: Prepare detailed reports on campaign performance and insights.
- Collaboration: Collaborate with creative, content, and marketing teams to ensure cohesive campaigns.
- Communication: Communicate results and recommendations to stakeholders.
Requirements:
Education: Bachelor's degree in marketing, Advertising, Business, or a related field.
Experience: 1-2 Years as a Media Buyer or in a similar role.
Skills:
- Proficient in Facebook Business Manager and Ads Manager.
- Proficiency in using Google Analytics for tracking performance and making data-driven decisions.
- Understanding of Snap Ads Manager for running dynamic and Story ads.
- Proficient in TikTok Ads Manager.
- Experience with Native Advertising
- Knowledge of website monetization strategies using AdSense
Estimated Salary: ₹8,50,000 - ₹12,00,000 per annum (based on location and experience)
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