Marketing Finance Professional
1 week ago
Key Role Summary
This role is accountable for the end-to-end management of Discount and A&P spends, necessitating collaboration with senior stakeholders and independent work with substantial impact on decision-making.
Responsibilities include:
- Efficiently managing Discount and A&P spends worth Rs. 500cr+
- Collaborating with the Business Finance head and Dominos marketing team to deliver business analytics for effective decision-making
- Driving efficiencies in marketing spends through collaboration with procurement and agencies
- Conducting periodic A&P reviews
- Participating in key strategic projects and NPD launches
- Pricing decisions for the brand
Key Responsibilities
Key responsibilities include:
- Driving and monitoring Discounts and A&P spends for Dominos India worth Rs. 500cr+
- Collaborating with marketing to define Discount and A&P strategies
- ROI analysis of Discounts and A&P, and driving efficiencies through regular partnering with stakeholders
- Preparing and validating business cases for all marketing initiatives prior to launch
- Preparing and driving NPD PnL discussions for pre-launch approvals and post-launch reviews
- Supporting pricing discussions and decisions for the brand
- Developing robust and timely reporting of spends with analytics and insights, driving cost efficiencies across line items
- Ensuring compliance with regulatory and statutory requirements
- Building dashboards for marketing KPIs to enable strategic decision-making for the brand
- Benchmarking KPIs against competition and using insights for further optimization
- Establishing processes for pre- and post-evaluation of all initiatives, proactively sharing insights for decision-making
- Interacting with media and creative agencies for efficiencies, and working closely with business users and procurement
- Developing best-in-class practices and driving savings programs for A&P
- Establishing governance and internal controls related to Discount and A&P spends
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