
Effective Marketing Professional Wanted
7 days ago
We seek a seasoned Marketing Manager to lead the development and execution of end-to-end procurement strategies across marketing channels.
- Procurement Strategy Development:
- Channel Management:
- Develop and implement comprehensive procurement plans for ATL and BTL marketing channels.
- Lead the management of Above-the-Line (ATL) and Below-the-Line (BTL) marketing channels, including TV, radio, cinema, digital video, print, and outdoor media.
Key Responsibilities:
- End-to-End Sourcing:
- Manage the sourcing of marketing services from external vendors while maintaining brand standards.
- Agency Partnerships:
- Identify and onboard creative, media, and activation agencies via structured RFI/RFP processes.
- Marketing Budget & Spend Control:
- Collaborate with Finance and Marketing to manage budget utilization, cost optimization, and adherence to planned spends.
- Contracting & Compliance:
- Oversee complete contract lifecycle: drafting, legal vetting, renewals, and archival.
- Packaging Materials:
- Lead procurement of primary, secondary, and tertiary packaging materials.
Qualifications & Experience:
- Bachelor's degree in Business, Marketing, Mass Communication, or related field. MBA preferred.
- 6–8 years of relevant experience in marketing procurement or marketing operations, ideally within e-commerce, FMCG, retail, or advertising sectors.
- Solid understanding of ATL/BTL channels, digital marketing, agency ecosystems, and vendor management.
Skills & Competencies:
- Strong commercial acumen and negotiation skills.
- Proficient in marketing procurement processes, cost benchmarking, and sourcing tools.
- Excellent communication, stakeholder management, and collaboration abilities.
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