Digital Marketing Strategist

14 hours ago

India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,50,00,000
Job Title: Paid Search Specialist

Cohesity is a leader in AI-powered data security and management, aided by an extensive ecosystem of partners.

  • Create and manage comprehensive digital marketing plans, including paid media strategies.
  • Work with internal teams to deliver on digital media campaigns by region.
  • Own vendor selection and RFP process for media planning.
  • Set up tracking parameters for campaign reporting.
Key Responsibilities:
  • Paid search specialist role involves creating and managing comprehensive digital marketing plans.
  • This includes developing paid media strategies that drive results.
  • The successful candidate will work closely with internal teams to deliver on digital media campaigns across various regions.
  • In addition, the paid search specialist will be responsible for owning the vendor selection and RFP process for media planning.
  • They will also set up tracking parameters for campaign reporting.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in digital marketing with a focus on international markets.
  • Paid search experience is highly desirable.
  • Strong knowledge of display, paid social, and content syndication best practices.
Skills:
  • Media planning and audience segmentation.
  • First- and third-party data usage.
  • Tracking requirements and paid media units.
  • Digital marketing tools and platforms.
  • Excel skills and project management.
  • Marketing automation tools and CRM systems.

This job requires a strong understanding of digital marketing principles and practices. If you have a passion for staying ahead of the curve and driving business growth through innovative marketing strategies, this could be the perfect opportunity for you.

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