Elevate Your Career as a Digital Marketing Expert

2 days ago


Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Lead Digital Marketing Manager

We are seeking an accomplished Digital Marketing Lead to drive our performance marketing efforts. As a key team member, you will be responsible for developing and implementing PPC campaigns across various digital channels.

Key Responsibilities:
  • Campaign Strategy: Develop and execute PPC campaigns across multiple platforms, including Google Ads, Meta Ads, and LinkedIn, to drive targeted traffic and conversions.
  • Performance Optimization: Monitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met. Conduct A/B testing to improve ad performance.
  • Keyword and Audience Research: Identify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency.
  • Team Collaboration: Work closely with cross-functional teams to align campaign goals with broader marketing objectives.
Trend Monitoring:

Stay updated on the latest PPC and digital advertising trends and best practices.

Requirements:
  • Experience: 3-4 years of experience in digital marketing, specifically in PPC and performance marketing.
  • Technical Skills: Proficiency with Google Ads, SEO, Meta Ads, LinkedIn Ads, and other PPC platforms. Experience with analytics tools such as Google Analytics and proficiency with A/B testing.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Communication: Excellent verbal and written communication skills with a keen eye for detail.
  • Education: Bachelor's degree in Marketing, Business, or a related field.


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