Digital SEO Strategist

4 weeks ago


Chennai, Tamil Nadu, India Matrimony Limited Full time

About the Role:

We are seeking a highly skilled Digital SEO Strategist to join our team at Matrimony.com Ltd, India's first pure play Wed-Tech Company. As a key member of our SEO team, you will be responsible for developing and executing comprehensive SEO strategies to increase organic traffic to our website.

Key Responsibilities:

  • Develop and execute SEO strategies to improve search engine rankings and drive organic traffic
  • Collaborate with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry
  • Conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links
  • Identify industry trends and track competitors' strategies
  • Owning and implementing ASO strategies to maximize app discoverability
  • Working closely with the design team to enhance app screenshots, previews, and icons for higher click-through rates

Requirements:

  • 8+ years in SEO/ASO for consumer tech platforms
  • Strong knowledge of on-page, off-page, and technical SEO strategies
  • Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, Google Tag Manger etc.
  • Proven experience optimizing apps on Google Play and the Apple App Store
  • Familiarity with ASO tools like Firebase, Play console, App Annie, Sensor Tower, Mobile Action
  • Hands-on experience optimizing video content for search and increasing organic reach
  • Understanding of HTML, CSS, and app development basics (a plus)
  • Knowledge of Core Web Vitals, schema markup, and app indexing

Benefits:

  • Competitive salary: ₹50-70 lakhs per annum
  • Bonus structure based on individual and company performance
  • Health insurance and retirement benefits
  • Opportunities for growth and professional development

About Matrimony.com Ltd:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.



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