Chief Visual Strategist

3 days ago

Thrissur, Kerala, India beBeeDesigner Full time US$ 80,000 - US$ 1,50,000

About Emeritus

We redefine global education by making high-quality learning accessible and affordable for individuals, companies, and governments.

Through partnerships with over 80 world-class universities, we deliver industry-relevant programs across formats - including short courses, degrees, and executive programs - to more than 300,000 learners across 80+ countries.

As a lead designer, you will conceptualize and execute marketing design initiatives, including digital ads, landing pages, social media creatives, video graphics, brochures, and other communication materials for global partner schools focusing on enhancing engagement with performance objectives and messaging.

You will coordinate marketing communication efforts with business, creative, performance, and tech teams to develop strategic, result-oriented designs that support program growth.

You will act as a brand advocate and custodian, ensuring adherence to guidelines across all design and communication materials and touchpoints.

You will spearhead new design initiatives, such as creative testing, video graphics, template optimization, to drive higher engagement and conversions.

You will manage a team of designers providing creative direction, feedback, and mentorship to elevate team output and design quality.

You will manage collateral production and content updates, ensuring timely delivery and quality output and looking to optimize and improve marketing collateral at regular intervals.

You will work closely with stakeholders to streamline design operations and uphold creative excellence across distributed teams.

You will leverage AI tools to drive efficiency and scale in the development of collaterals. Stay updated on emerging tools (AI), design trends, and digital marketing best practices to maintain a competitive creative edge.

Key responsibilities include:

  • Conceptualizing and executing marketing design initiatives
  • Coordinating marketing communication efforts with cross-functional teams
  • Developing strategic, result-oriented designs that support program growth
  • Acting as a brand advocate and custodian
  • Spearheading new design initiatives, such as creative testing and template optimization
  • Managing a team of designers providing creative direction and feedback
  • Managing collateral production and content updates
  • Leveraging AI tools to drive efficiency and scale

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