SEO Manager
3 weeks ago
Testbook is a leading EdTech startup revolutionizing the industry with its innovative approach to Engineering and Government Job Exams. With a registered user base of over 3.2 Crore students and 750 crore questions solved on the WebApp, we are poised to capture bigger markets.
Job DescriptionWe are seeking a highly skilled SEO Manager to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive SEO strategy to drive organic traffic and improve our online visibility.
Key Responsibilities- Manage SEO initiatives, including strategizing, planning, and execution
- Define key metrics and SEO roadmap, including link-building strategy
- Review and analyze analytics and site traffic to gauge positive and negative changes
- Create and execute an SEO plan for assigned categories to maximize traffic from the channel
- Conduct SEO audits, collect and analyze data, identify trends and insights on search engine algorithms
- Collaborate with the Content Marketing team to optimize copy and content for search engine optimization
- Collaborate with the Content writing team for keyword research and provide instructions on keyword usage
- Increase complete organic traffic via search engine optimization
- Proofread for all content marketing content
- Suggest recommendations to optimize content and define structure for different types of content
- Research, analyze, and benchmark against competitor performance
- Create and maintain an SEO performance dashboard to provide visibility for respective pages
- Communicate with team and management on project development, timelines, and results
- Manage SEO Executives and Interns
- Proven 2-3 years of experience in website/web page SEO optimization (Google search)
- Knowledge of technical SEO, on-page and off-page SEO
- Experience in backlinking
- Knowledge of desktop and mobile SEO tactics
- Understanding of search engine ranking factors, algorithms, site architectures, and strategies
- Expert in all areas of SEO including strong technical skills (HTML, site architecture, and content management systems)
- Ability to anticipate or quickly react to the ever-changing landscape of search algorithms by staying on top of current search engine news, trends, practices, and social triggers
- Understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies
- Knowledge of SEO tools like AHREFs, SEMrush Google Keyword Planner, Google Analytics, and Google Console
- Clear understanding of how to write Meta for better ranking and CTR
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