Strategic Digital Marketing Professional

2 weeks ago

Mumbai, Maharashtra, India beBeeDigitalMarketingManager Full time ₹ 9,00,000 - ₹ 15,00,000
Role Overview:

As a Digital Marketing Manager, you will be responsible for leading and executing comprehensive digital marketing strategies to drive customer acquisition, brand visibility, and engagement across various digital platforms. You will work closely with internal teams and external agencies to build a scalable digital presence and drive measurable ROI.


Key Responsibilities:
  • Develop and implement 360-degree digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
  • Plan and manage monthly/quarterly campaigns aligned with business goals (customer acquisition, lead generation, awareness).

Performance Marketing:

Drive lead generation and conversion through paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, etc. Manage end-to-end performance campaigns - budgeting, execution, A/B testing, optimization, and reporting.


Social Media & Content:

Develop and manage content calendar for all platforms. Collaborate with design/content teams to create engaging creatives and videos. Monitor trends and analytics to optimize engagement and reach.


Website & SEO:

Manage website performance and content updates. Improve organic visibility through SEO audits, keyword optimization, backlink strategy, and content development.


Email & Automation:

Create customer journeys and drip campaigns using tools like Mailchimp, MoEngage, or similar. Optimize open rates, CTR, and conversions.


Analytics & Reporting:

Track, measure, and report performance of digital campaigns using Google Analytics, Meta Insights, etc. Provide actionable insights to optimize CAC, CTR, ROAS, etc.


Vendor/Agency Management:

Coordinate with digital agencies, influencers, and content creators. Ensure timely delivery, alignment with brand, and performance targets.


Qualifications & Skills:
  • Bachelor's or Master's degree in Marketing, Communications, or related field.
  • 2-6 years of proven experience in digital marketing, preferably in experience with: Google Ads, Meta Business Suite, LinkedIn Ads
  • SEO tools (Ahrefs, SEMrush, Google Search Console)
  • Email automation tools (Mailchimp, HubSpot, MoEngage)
  • Google Analytics, Tag Manager, Data Studio
  • Strong analytical and communication skills.
  • Ability to multitask in a fast-paced, high-growth environment.
  • Creative thinker with a performance-oriented mindset.

What We Offer:

A collaborative and high-performance work culture. Opportunity to work in a fast-scaling fintech environment. Freedom to experiment and grow in a data-first digital setup. Competitive salary and benefits.

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