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Digital Growth Strategist
3 weeks ago
We are seeking an expert Lead Generation Specialist to propel our growth. The ideal candidate will possess a profound understanding of digital marketing and experience in managing paid social campaigns.
Key Responsibilities:
- Establish and oversee Google AdWords and Bing campaigns, encompassing target keyword research and ad copywriting
- Optimize campaigns using bid and budget management, structural adjustments, and creative optimization
- Manage Paid Social campaigns across Facebook, Instagram, and other platforms
- Create and execute shopping campaigns, including feed file creation and merchant center work
- Develop a deep comprehension of the company's product offerings and competitor profiling
- Provide regular status updates and ensure conversion tracking and KPI measurements are in place
Requirements:
- Bachelor's Degree or equivalent
- 4+ years of PPC experience, with a focus on Google Ads and Facebook Ads
- Experience working with programmatic media buying and E-commerce setups is an advantage
- Strong analytical skills and data analysis experience
- Basic Excel skills and effective communication abilities
