
Influencer Marketing Specialist
2 days ago
The successful Influencer Marketing Specialist will be responsible for creating and executing influencer marketing campaigns that drive brand awareness, engagement, and sales.
- Key Responsibilities:
- Create influencer databases across various categories from pan-India, including social media platforms like Instagram, Facebook, YouTube, Twitter, etc.
- Develop relationships with existing and new influencers to expand our network.
- Negotiate commercials with influencers to achieve mutually beneficial outcomes.
- Prepare campaign reports in Excel and PowerPoint to track performance.
- Coordinate and manage expectations regarding quality and timely delivery from influencers and internal teams.
- Develop a database of top influencers across categories in India.
- Plan and execute campaigns to meet business objectives.
Requirements:
- Relevant degree in marketing, advertising, communication, or a related field.
- Excellent verbal and written communication skills, along with exceptional presentation-making abilities.
- Digital first mindset, with a passion for the internet and digital technologies.
- Experience working in an agency environment for at least six months to one year.
- Ability to decode trends and analytics from data to inform decision-making.
- Strong problem-solving attitude and ability to adapt to changing situations.
- Passion for building successful collaborations with influencers to drive business growth.
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