Content Writer Specialist
2 weeks ago
Job Title: Content Writer Specialist
We are seeking a highly skilled Content Writer Specialist to join our team at WeMakeup India. As a Content Writer Specialist, you will play a key role in developing engaging and informative content that resonates with our target audience.
Responsibilities:
- Research and develop captivating content ideas and topics related to cosmetics, beauty, and makeup.
- Write high-quality blog posts, articles, product descriptions, and social media captions that align with brand voice and messaging.
- Optimize content for search engines by incorporating relevant keywords, meta tags, and internal linking strategies.
- Manage and update content calendars to ensure timely delivery of content across multiple platforms.
- Collaborate with cross-functional teams, including Marketing, Creative, and Product Development, to align content strategies with business objectives.
- Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify new opportunities for content creation and distribution.
- Monitor and analyze the performance of content using analytics tools to track key metrics and optimize content strategies accordingly.
- Engage with our online community through social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
- Support content distribution efforts by coordinating with influencers, partners, and affiliates to amplify brand reach and engagement.
- Contribute to the development of brand guidelines, style guides, and content best practices to maintain consistency and quality across all channels.
- Qualifications:
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 1+ years of experience in content writing, preferably within the cosmetics, beauty, or fashion industry.
- Strong writing skills with a keen eye for detail and creativity.
- Proficiency in basic SEO principles and strategies.
- Familiarity with social media platforms and social media management tools.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Excellent communication, collaboration, and interpersonal skills.
- Possession of a passion for cosmetics, beauty, and makeup with a deep understanding of industry trends and consumer preferences.
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