Digital Content Creator

2 days ago

Gurgaon, Haryana, India beBeeFashion Full time ₹ 60,00,000 - ₹ 1,50,00,000

Job Title:

We are seeking a highly creative and strategic Digital Marketing Manager to lead our brand's digital storytelling across multiple platforms.

Key Responsibilities:

  • Digital Strategy:
    • Develop and execute a comprehensive digital marketing strategy aligned with brand objectives across Instagram, Facebook, Pinterest, YouTube, TikTok, and LinkedIn.
    • Create and maintain a rolling 3-month content calendar, presenting plans and campaign ideas to the team in advance.
    • Identify platform trends, audience insights, and competitor strategies to shape content direction.
  • Content Creation:
    • Ideate, create, and edit engaging content, posts, reels, videos, stories, carousels, blogs, tailored to each platform.
    • Collaborate with the design product team to capture behind-the-scenes content of product design, craftsmanship, and launches.
    • Organize and oversee outdoor photoshoots (4-6 annually) in line with the digital strategy, ensuring brand aesthetic and storytelling.
  • Performance Tracking & Reporting:
    • Prepare and share weekly and monthly performance reports with key metrics - engagement, reach, conversion, growth.
    • Provide actionable insights and recommendations to optimize content and campaigns.
  • Community Management:
    • Maintain platform hygiene - timely responses to messages, comments, mentions, and reviews.
    • Develop and execute influencer outreach and collaboration programs to amplify brand visibility.
    • Monitor online reputation and maintain a consistent brand voice.
  • Campaigns & Engagement:
    • Collaborate with the marketing team to design and launch digital campaigns for new collections, festive promotions, and sales.
    • Create engagement-driven campaigns to foster brand loyalty and community building.
    • Innovate with new formats, live sessions, user-generated content, contests, collaborations.

Desired Skills & Qualifications:

  • Bachelor's or Master's degree in Marketing, Communications, or related field.
  • Fashion experience is mandatory.
  • Must have experience in managing photoshoots, indoor studio, and outdoor.
  • 4-7 years of experience in digital marketing, social media, or content creation for fashion ecommerce brands.
  • Proven track record of growing social media presence and driving engagement, sales.
  • Strong skills in content creation - photography, videography, editing, knowledge of tools like Canva, Adobe Creative Suite, CapCut, etc. preferred.
  • Excellent copywriting skills with a keen eye for storytelling and aesthetics, social posts, campaign copy, and email marketing copywriting.
  • Strong analytical skills with experience in digital analytics tools - Google Analytics, Meta Business Suite, Pinterest Analytics, etc.
  • Knowledge of influencer marketing and collaboration strategies.
  • Ability to manage multiple projects, campaigns, and timelines effectively.
  • Creative, trend-savvy, and passionate about fashion and lifestyle branding.

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