Innovative Digital Marketing Professional

2 days ago

Vizag, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 36,00,000 - ₹ 48,00,000

Job Title: Performance Marketing Executive

We are seeking a highly skilled and innovative digital marketing specialist to join our team.

The ideal candidate will have a strong command over paid advertising platforms, data-driven decision-making, and creative edge.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads platforms.
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization.
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
Required Skills & Qualifications:
  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.

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