Mobile Games User Acquisition Specialist

2 weeks ago

Bareilly, Uttar Pradesh, India beBeeUser Full time ₹ 15,00,000 - ₹ 25,00,000

Drive User Acquisition Success

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This role is ideal for an analytical and strategic leader who can plan, launch, and optimize user acquisition campaigns across multiple ad platforms to drive growth in the competitive social and hypercasual mobile gaming space.

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Key Responsibilities:

  • Develop and execute full-funnel user acquisition strategies that integrate acquisition, retention, and re-engagement initiatives.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key metrics such as CAC, LTV, and ROI.
  • Implement structured A/B tests for campaigns, audiences, and creatives to minimize false positives/false negatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
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Requirements:

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA) and MMPs (AppsFlyer, Adjust, Singular).
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
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