Digital Marketing Strategist
2 days ago
Be U Natural is a rapidly expanding salon chain with a mission to become India's largest company-operated chain. With over 20 locations across Delhi, NCR, and other major cities, we're known for our quality services and customer-centric approach.
Job DescriptionWe're seeking an experienced Digital Marketing Manager to drive online marketing initiatives, elevate our brand presence, and expand our customer base. As a key member of our team, you'll be responsible for developing and executing multi-channel campaigns that build brand loyalty, engagement, and customer acquisition.
Key Responsibilities:- Strategy Development: Plan and implement digital marketing strategies aligned with Be U Natural's growth objectives, focusing on customer acquisition, retention, and brand awareness.
- Campaign Management: Develop and oversee high-impact campaigns across social media, SEO, PPC, email marketing, and content marketing to maximize brand visibility.
- Social Media: Manage and grow our social media presence on platforms like Instagram, Facebook, and LinkedIn by creating engaging content, interacting with our audience, and using analytics to optimize engagement.
- Content Creation: Collaborate with creative teams to create visually appealing and relevant content that highlights our services, locations, and customer testimonials.
- Data-Driven Marketing: Analyze performance metrics to refine campaigns, optimize ROI, and report results to senior leadership regularly.
- Brand Partnerships: Identify and collaborate with influencers and brand ambassadors to enhance brand reach and appeal.
- CRM and Retention: Work closely with the CRM team to design and execute remarketing strategies, keeping customers engaged and driving repeat business.
- Local SEO: Optimize Be U Natural's digital presence for each salon location, ensuring accurate and appealing listings on Google My Business, Maps, and other relevant platforms.
- Bachelor's degree in Marketing, Business, or a related field
- 4+ years of experience in digital marketing, preferably in the beauty, wellness, or retail industry
- Proven experience in managing successful digital campaigns across multiple channels
- Strong analytical skills and proficiency in digital marketing tools (Google Analytics, AdWords, SEO tools, social media platforms)
- Excellent written and verbal communication skills
- Knowledge of current digital marketing trends and tools
- Ability to work independently and manage multiple projects
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