Mobile Data Insights Specialist

5 days ago

Vizag, Andhra Pradesh, India beBeeDataInsightsAnalyst Full time ₹ 25,00,000 - ₹ 50,00,000
Job Title: Data Insights Analyst

We are seeking a highly skilled Data Insights Analyst to join our team. In this role, you will be responsible for delivering accurate, reliable data and performance insights across mobile apps.

This is an ideal opportunity for someone who understands the complexity of mobile tracking, SDKs, MMPs, app store ecosystems, and can connect the dots so marketing teams can see exactly which channels drive installs, engagement, and revenue.

The successful candidate will have a strong understanding of mobile attribution models and post-install event tracking, as well as experience working with paid acquisition tracking for mobile apps.

Key Responsibilities:
  • Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.
Required Skills & Experience:
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.
Nice to Have:
  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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