
Business Brand Strategist
7 days ago
We are seeking a highly skilled Brand Executive to drive business growth through effective brand management.
The ideal candidate will possess a strong background in managing and growing brands, with expertise in identifying new product opportunities and developing impactful marketing strategies.
Key Responsibilities:
- Manage and grow current categories of the brand by analyzing market trends and consumer behavior
- Identify new categories suitable for extending the brand by conducting thorough research and competitor analysis
- Develop and implement product mix plans for new products by collaborating with cross-functional teams
- Plan for growth of each product and establish brand norms and benchmarks to ensure consistency and quality
- Develop and manage ATL and BTL programs/communications by leveraging various marketing channels
- Conduct market research activities to gain valuable feedback from customers and stakeholders
- Perform competitor analysis to stay ahead of the market and identify areas for improvement
Requirements:
- Strong background in brand management and marketing with a proven track record of success
- Excellent analytical and problem-solving skills with the ability to think critically and outside the box
- Ability to work independently and as part of a team with excellent communication and interpersonal skills
About Our Organization:
We are a leading consulting firm dedicated to helping businesses achieve their goals. We offer a dynamic and supportive work environment with opportunities for professional growth and development.
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