Analytics Expert

3 days ago

Madurai, Tamil Nadu, India beBeeData Full time ₹ 10,00,000 - ₹ 17,50,000

Job Role:

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  • About the Job:

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    The ideal candidate will be responsible for setting up, managing, and optimizing analytics tracking across multiple websites and campaigns. The primary objective is to ensure accurate data flow between GA4, GTM, Google Ads, Search Console, and marketing platforms.

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  • Main Responsibilities:

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    • Data Integration & Management:

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      • Implement and manage GA4 across client websites.

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      • Configure custom events, conversions, and enhanced measurement tracking.

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      • Create and maintain data layers for advanced tracking requirements.

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    • Tag Management (GTM):

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      • Develop and manage GTM containers for multiple clients.

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      • Deploy and test tags, triggers, and variables for Google Ads, Meta Ads, and other marketing platforms.

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    • Reporting & Insights:

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      • Build custom reports and dashboards in Looker Studio/Google Data Studio.

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      • Automate reporting processes for client campaigns and deliver actionable insights.

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    • Compliance & Best Practices:

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      • Implement cookie consent and GDPR-compliant tracking setups.

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      • Ensure data integrity, accuracy, and compliance with industry standards.

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  • Requirements:

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    • Technical Skills:

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      • Proven experience in Google Analytics (Universal & GA4) and Google Tag Manager.

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      • Strong technical skills in JavaScript, data layers, regex, and event-based tracking.

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      • Experience with conversion tracking for Google Ads, Meta, and Ads.

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    • Other Requirements:

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      • Familiarity with CRM and marketing automation tools integration.

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      • Strong problem-solving and debugging skills.

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      • Ability to handle multiple client accounts and deliver within deadlines.

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      • Excellent communication skills to explain technical data to non-technical stakeholders.

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