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Fresh Produce Portfolio Manager

2 weeks ago

Ghaziabad, Uttar Pradesh, India beBeeCategory Full time ₹ 8,00,000 - ₹ 12,00,000
Job Overview

We are seeking an experienced professional to lead the development of our fresh produce portfolio.

The successful candidate will be responsible for driving growth, sales, and category management across a diverse range of products including vegetables and fruits.

Key Responsibilities:
  • 1. Category Strategy & Planning
    • Develop and execute business plans to drive growth across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
    • Track market trends, international trade flows, and customer demand patterns.
    • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • 2. Sales & Business Development
    • Directly drive sales of assigned categories across various channels.
    • Build strong relationships with customers and close deals to achieve revenue and margin targets.
    • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • 3. Sourcing & Supplier Development
    • Establish strong supplier networks across regions:
    • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
    • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
    • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage.
  • 4. Operations & Supply Chain
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • 5. Financial & Performance Management
    • Own the financial performance of the assigned categories – managing revenues, margins, and working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.
    Requirements
    • Strong understanding of fresh produce value chains – farm production, seasonality, market dynamics, imports/exports.
    • Hands-on sales experience with ability to close deals and grow revenues.
    • Negotiation and vendor management expertise.
    • Analytical skills to track market trends, demand forecasts, and category economics.
    • Ability to work cross-functionally with supply chain, operations, sales, and finance.
    • Entrepreneurial and execution-focused mindset.
    Qualifications
    • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
    • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
    • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be a strong advantage.