
Social Media Presence Specialist
2 weeks ago
This is a key role within our organization, responsible for shaping and executing our social media presence.
- Actively engaging with followers by responding to comments, messages, and mentions across platforms in a timely and brand-consistent manner.
- Fostering a helpful, friendly, and interactive online community by starting conversations, answering queries, and acknowledging feedback.
- Monitoring customer reviews and user sentiment across social media platforms like Facebook, Twitter, Instagram, and more.
- Managing Online Reputation (ORM) by tracking brand mentions, addressing concerns, and mitigating negative feedback with empathy and professionalism.
- Flagging high-priority issues or feedback to internal teams for quick resolution and customer satisfaction.
- Supporting community-building initiatives such as live interactions, polls, contests, and user-generated content campaigns.
- Working with the Social Media team to implement effective strategies and performance measurement.
You will also be responsible for:
- Tracking and analyzing conversations, sentiment, and engagement trends related to the brand and industry.
- Preparing regular reports summarizing community activity, engagement metrics, and ORM insights.
- Sharing learnings and audience feedback with content, product, and customer teams to drive improvements.
Key requirements include:
- Having 1–3 years of experience in community management, social media, or online reputation roles.
- Having excellent written communication skills with a human, empathetic, and solution-oriented tone.
- Being familiar with platforms like Instagram, Facebook, Twitter/X, and Pinterest.
- Having experience using social media and ORM tools (e.g., Sprout Social, Hootsuite, Brand24, Google Alerts).
- Having proficiency with Canva or other visual tools to support engagement content creation.
- Being able to multitask and stay organized in a fast-paced environment.
- Maintaining brand voice while managing both positive and challenging conversations.
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