Social Media Presence Specialist

2 weeks ago


Bikaner, Rajasthan, India beBeeSocial Full time ₹ 8,50,000 - ₹ 12,25,000
Job Description

This is a key role within our organization, responsible for shaping and executing our social media presence.

  • Actively engaging with followers by responding to comments, messages, and mentions across platforms in a timely and brand-consistent manner.
  • Fostering a helpful, friendly, and interactive online community by starting conversations, answering queries, and acknowledging feedback.
  • Monitoring customer reviews and user sentiment across social media platforms like Facebook, Twitter, Instagram, and more.
  • Managing Online Reputation (ORM) by tracking brand mentions, addressing concerns, and mitigating negative feedback with empathy and professionalism.
  • Flagging high-priority issues or feedback to internal teams for quick resolution and customer satisfaction.
  • Supporting community-building initiatives such as live interactions, polls, contests, and user-generated content campaigns.
  • Working with the Social Media team to implement effective strategies and performance measurement.

You will also be responsible for:

  • Tracking and analyzing conversations, sentiment, and engagement trends related to the brand and industry.
  • Preparing regular reports summarizing community activity, engagement metrics, and ORM insights.
  • Sharing learnings and audience feedback with content, product, and customer teams to drive improvements.

Key requirements include:

  • Having 1–3 years of experience in community management, social media, or online reputation roles.
  • Having excellent written communication skills with a human, empathetic, and solution-oriented tone.
  • Being familiar with platforms like Instagram, Facebook, Twitter/X, and Pinterest.
  • Having experience using social media and ORM tools (e.g., Sprout Social, Hootsuite, Brand24, Google Alerts).
  • Having proficiency with Canva or other visual tools to support engagement content creation.
  • Being able to multitask and stay organized in a fast-paced environment.
  • Maintaining brand voice while managing both positive and challenging conversations.


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