Senior Brand Strategist

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Brand Strategy Leader

Develop and execute brand strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Lead the development and implementation of a robust brand program across product superiority, equity, and market types.
  • Build Masterbrand architecture strategy on the category.
  • Craft positioning with strong BCI and Brand Key.
  • Develop 360 brand campaigns to drive equity and preference.
  • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Build Brand Purpose Platform.
  • Develop an 'Always On' Digital plan for a 12-month calendar.
  • Deliver brand health metrics through the brand program with impactful and innovative communication plans.
  • Create Masterbrand Visual Identity and Packaging Re-design.
  • Evaluate and fine-tune the Masterbrand strategy in line with category and competition landscape.

Customer Service:

  • Build a Claims toolkit backed with defendable evidence to support Scientific/Technical/Marketing Claims.
  • Prove superiority at Point of Sale through efficient and scalable superiority activation programs.
  • Communicate superiority across media touchpoints.
  • Counterfeit action through education, legal action, and Sales team training.

Internal Processes:

  • Collaborate with Innovation Team for seamless takeover and incubation of New Brand initiatives/extensions.
  • Synchronize brand marketing plans and campaigns for harmonized deployment.
  • Work with Consumer & Market Insight teams to monitor, analyze, and evaluate market/consumer trends and competitor activity.
  • Plan and execute campaigns in close partnership with stakeholders and external agencies/partners.
  • Effectively manage external interfaces (Research, Advertising/Creative, Design, Media, Activation, Digital & PR agencies).
  • Effectively manage internal interfaces such as brand team, insights team, R&D, legal & regulatory, shopper marketing, and sales.

Innovation and Learning:

  • Expand user base with relevant extensions and innovations.
  • Craft Masterbrand Extensions' mix across Mass Masstige Premium range.

Requirements:

  • MBA (Major in Marketing preferred)
  • 8-10 years of experience in brand management or brand equity
  • Deep understanding of brand management principles and practices
  • Excellent communication and leadership skills

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